Accuracy in Media

Last week Scott Pelley made his much anticipated debut behind the anchor desk replacing the now departed Katie Couric, but the ratings came in below expectations. While Pelley managed to attract the same total audience numbers as Couric at 5.7 million, he fell far short in the key A25-54 demographic with just 1.3 million versus […]

With the expected departure of Katie Couric from the anchor desk at CBS this summer, media observers are now wondering whether or not we have entered a post-anchor era and exactly what the value is of  a news anchor to networks in a vastly changed landscape. Shortly after the latest report surfaced that CBS and […]