Accuracy in Media

Time is Running Out as Newsweek Continues to Slide

If the owners of Newsweek were hoping that 2011 was going to be a turnaround year for the struggling magazine, the latest figures from the Publisher’s Information Bureau on magazine advertising for last year show exactly the opposite. For the full year, ad pages at Newsweek were down 16.8% versus a 3.1% decline for the […]

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The Gray Lady is Singing the Blues

The New York Times is feeling the pinch from the continued economic slump and warned investors yesterday that ad revenue will decline more than originally expected. At the Goldman Sachs Communacopia Conference being held this week in New York , Times CEO Janet L. Robinson revealed that advertising revenue would decline 8% in the current […]

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NBC News’ New Ad Pitch: We’re Older But Cheaper

NBC Nightly News, which consistently beats its competition in the ratings, is taking a new tack in an effort to boost ad revenue. The program, which along with the evening news on ABC and CBS traditionally attracts an older audience and thus advertisers that target both budding and longtime senior citizens, is now hyping the […]

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January 2012

1/14/2012 - Time is Running Out as Newsweek Continues to Slide

September 2011

9/22/2011 - The Gray Lady is Singing the Blues

April 2011

4/5/2011 - NBC News’ New Ad Pitch: We’re Older But Cheaper