Mr. Michael S. Jeffries
Chairman and CEO
Abercrombie & Fitch
6301 Fitch Path
New Albany, OH 43054

Dear Mr. Jeffries:

Abercrombie & Fitch has become known for using nudity and sexual innuendo to sell clothing Many photos in your ads and catalogs border on pornography. Recently you had models on the Today Show wearing nothing but underwear. We are seeing a slide toward decadence that has terrible implications for our society and especially for our children. I have to wonder whether you and other officers at your firm have young children or grandchildren. If so, arenít you concerned about robbing them of their innocence before they are in their teens? Your ads may sell your products but they may also lead kids to engage in behavior that is responsible for the epidemic of sexually transmitted diseases and unwanted pregnancies. Responsible adults should boycott Abercrombie & Fitch as long as you behave irresponsibly.