WASHINGTON, June 13, 2011 – Accuracy in Media (AIM) will be leading grassroots media training sessions at the inaugural Grassroots-Campaign, Leadership & Activist Survival School hosted by the Waco Tea Party on August 13, 2011.
“I am thrilled that Accuracy in Media will be partnering with the Waco Tea Party this year,” Chairman Don Irvine said. “We at AIM have taken it upon ourselves to help engage and train grassroots activists for 2012 and beyond.”
“Our seminar participants will learn tested methods for effective media relations that can be put to use in the field,” AIM Director of Public Relations, Logan Churchwell said. “These activists cannot expect a free pass. It is imperative that they learn how to effectively communicate both through and, if necessary, around the media to help promote their cause.”
“The Waco Tea Party is excited to have Mr. Churchwell and Mr. Irvine from Accuracy in Media as instructors at our August 13th ‘Grassroots Survival School’” said Toby Walker, President of the Waco Tea Party. “With so many new organizers entering the trenches, it is imperative that they and other grassroots activists understand how to combat media bias — using the media to their advantage.”
Accuracy in Media will lead discussions focusing on media engagement, communication techniques, Web 2.0 tools and effective grassroots messaging for activists from all parts of Texas. Interested parties are encouraged to visit the event site  for more information (http://www.wacoteaparty.org/).
WHO: Don Irvine
Chairman of Accuracy in Media
AIM Director of Public Relations
WHAT: Grassroots-Campaign, Leadership & Activist Survival School for 2012
WHEN: August 13, 2011, 8:00 a.m. to 6:00 p.m.
WHERE: Waco Hilton, 113 S. University Parks Boulevard, Waco, Texas
Accuracy in Media is the leading citizens’ media watchdog whose mission is to promote accuracy, fairness and balance in news reporting. AIM exposes politically motivated media bias, teaches consumers to think critically about their news sources, and holds the mainstream press accountable for its misreporting. For more information, please visit www.aim.org .