From American Family Radio :http://www.aim.org/wp-content/uploads/2012/04/BumpasNBCApologyWeak.mp3 
A media analyst is calling NBC’s apology for its edit of a 9-1-1 call  to convey George Zimmerman as a racist in the Trayvon Martin shooting case “weak.”
The network issued a statement  following an internal investigation into an edit that was made to the conversation Zimmerman had with a police dispatcher the night he shot the 17-year-old.
The statement reads: “During our investigation, it became evident that there was an error made in the production process that we deeply regret. We will be taking the necessary steps to prevent this from happening in the future and apologize to our viewers.”
But Roger Aronoff of Accuracy in Media  (AIM), a media watchdog group, says that is misleading.
“To call this an ‘error’ is a complete misnomer,” he contends. “It’s not an error; this was what they intended to do. It was a partisan attack. Basically, they know how people are divided on this issue, and what they did was something that was designed to make it look like Zimmerman was a racist.”
He calls the apology “weak” and says it “fell way short.” So Aronoff suggests the network “should apologize directly to Zimmerman for what they did to him,” and he believes some people at NBC should be fired for the incident.