Glenn Beck’s long search for a merger partner for his struggling The Blaze online media company has ended with the announcement that the company will merge with CRTV which was started by fellow Fox News alum Mark Levin.
Beck started The Blaze in 2011 after leaving Fox News and built it into a far-reaching conservative online media enterprise. But within a few years, The Blaze began experiencing financial difficulties and has been laying off staff in the past few years as it struggled to survive.
The merger with CRTV will give the combined company a monthly reach of over 165 million viewers making it one of the largest independent multiplatform conservative media companies.
Both Beck and Levin were excited about the merger according to a press release from the new company which will be named Blaze Media and be based in Dallas where The Blaze has been operating from for years.
“Tens of millions of Americans have had it with the biased, ideologically-driven mainstream media outlets that sanctimoniously advance their own agendas under the guise of ‘news’ and ‘journalism,’” said Mark Levin, founder of LevinTV, the flagship program of CRTV. “Conservatives actually believe in a free press and the rest of the Constitution. This is why I started LevinTV, which grew into the CRTV digital network. In order to further expand and offer the public an alternative to liberal media group-think, I’m very excited about the merger of TheBlaze and CRTV. The timing is perfect.”
“The combination of the exceptional roster of TheBlaze and CRTV talent means Blaze Media will now be as broad and ideologically diverse as the audiences we serve,” said founder Glenn Beck, founder of The Blaze. “Conservatives, libertarians, constitutionalists, and more have a home at Blaze Media. Our hosts will have differences, but we share a common belief in free expression, honest discourse and a society founded in the principles of the Bill of Rights. I’m beyond thrilled about this merger.”
Beck told The Hollywood Reporter that The Blaze has been profitable in the last 12 months which paved the way for the merger.
“We worked hard to make sure we’re in the black. If we had spoken to CRTV a couple of years ago, it would have been a different story,” he says. “We talked about a merger when neither of us needs it. That’s the best time.”
In a separate announcement, CRTV host Michelle Malkin tweeted that she will leave the company after the merger.