- Accuracy in Media - https://www.aim.org -

Poll Buyers Beware: Emerson College Polling has Some Issues

The much-lauded Emerson College poll [1]of Utahans, which put independent candidate Evan McMullin ahead of Trump and Clinton, has its own issues regarding reliability. FiveThirtyEight found [2] that among 12 pollsters (ranging from Fox News to Marist), Emerson was one of four pollsters which underperformed. Emerson College received a ‘B’ rating [3] from FiveThirtyEight, as well. Also, note that the Emerson College poll [4] is conducted, in part, by college students, which could affect reliability.

Additionally, Hot Air did an interesting analysis [5] of Emerson’s polling in Ohio and Pennsylvania, and discussed how some of Emerson’s poll results would raise an eyebrow under normal circumstances.