Accuracy in Media

The much-lauded Emerson College poll of Utahans, which put independent candidate Evan McMullin ahead of Trump and Clinton, has its own issues regarding reliability. FiveThirtyEight found that among 12 pollsters (ranging from Fox News to Marist), Emerson was one of four pollsters which underperformed. Emerson College received a ‘B’ rating from FiveThirtyEight, as well. Also, note that the Emerson College poll is conducted, in part, by college students, which could affect reliability.

Additionally, Hot Air did an interesting analysis of Emerson’s polling in Ohio and Pennsylvania, and discussed how some of Emerson’s poll results would raise an eyebrow under normal circumstances.

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