The recent scandal surrounding Cambridge Analytica’s use of Facebook user data sparked outrage from both sides of the political aisle in Congress.
However, that outrage appears to be late and misguided, as Obama’s campaign staffers used Facebook user data in the 2012 re-election campaign and some of the utilized data tools have been discontinued for several years.
The Obama presidential campaign boasted and bragged about their use of Facebook data in order to win re-election. As our own Don Irvine wrote, a former Obama staffer tweeted that the Obama campaign used Facebook user data similar to Cambridge Analytica. The same staffer said that Facebook let the Obama campaign use their data because Facebook “was on our side.”
As an article at Reason pointed out, Facebook is harvesting data on its users, as it is a social media platform. But the outrage is late and misguided because one of the utilized data tools used by Facebook has been discontinued for several years.