A Brooklyn-based writer at the New Yorker, Dan Piepenbring, wrote an article on the threat of the chicken sandwich fast food chain Chick-Fil-A for liberal and secular New York residents. Chick-Fil-A opened the world’s largest Chick-Fil-A retail location in New York City, which has had enormous sales since its opening.
Despite its success and the restaurant’s efforts to engage in the community, Piepenbring discussed how he found it offensive that New Yorkers would continue to buy chicken sandwiches from Chick-Fil-A.
The restaurant’s CEO, Dan Cathy, once donated to pro-traditional marriage causes with his own money and therefore, Piepenbring believed that Chick-Fil-A is a type of front organization to spread hate for the LGBT community and to be a megachurch to the masses:
The restaurant’s corporate purpose still begins with the words “to glorify God,” and that proselytism thrums below the surface of the Fulton Street restaurant, which has the ersatz homespun ambiance of a megachurch. David Farmer, Chick-fil-A’s vice-president of restaurant experience, told BuzzFeed that he strives for a “pit crew efficiency, but where you feel like you just got hugged in the process.” That contradiction, industrial but claustral, is at the heart of the new restaurant—and of Chick-fil-A’s entire brand.
The writer then claimed that the restaurant’s mascot, a cow, is a symbol of subtle evangelism and Christian indoctrination:
It’s impossible to overstate the role of the Cows—in official communiqués, they always take a capital “C”—that are displayed in framed portraits throughout the Fulton Street location. If the restaurant is a megachurch, the Cows are its ultimate evangelists.
In the end, the New Yorker article is misguided in its criticism of one of the more successful fast food restaurants.