After Target suffered when its transgender bathrooms policy blew up in its face, a watchdog group called 2ndVote is calling for a new boycott of the corporation:
Lance Wray, Executive Director of 2ndVote issued the following statement:
“This Christmas shopping season we’re asking conservatives to send a clear and direct message to Target, a company that seems to care more about a radical political agenda than common sense and safety of its own customers.”
2ndVote is calling on conservative consumers to engage the country’s second largest retailer on its company-wide policy that allows and encourages individuals to choose restroom and changing room facilities based on gender identity rather than biological sex. Immediate pushback from conservatives forced Target to spend $20 million to add gender neutral bathrooms to its stores shortly after announcing the policy earlier this year.