It hasn’t been proven that going digital will save the liberal mainstream media, but NBC Universal felt it is worth a shot. This from the LA Times:
With its $500-million investment in the maker of Snapchat, NBCUniversal might just prove that you can teach an old dog new tricks.
The 90-year-old media company this week scooped up about 15% of Snap Inc.’s available shares during the Venice-based messaging app’s initial public offering. The move was part of NBCUniversal’s aggressive mission to immerse itself in digital media by forging tight partnerships with leading players of the space such as BuzzFeed News and Vox Media.
Photo by Anthony Quintano