Here’s one take on the demographic ratings of 25-52 year olds of CNN compared to Fox News:
For the week of October 17-23, CNN attracted an average audience among adults aged 25-54 of 360,000 viewers in total day. The network also was #1 in the demo in primetime, bringing in an average audience of 813K viewers. And when looking at just Monday – Friday primetime, CNN was still on top, averaging just over a million viewers in the demo.
CNN leading in the demo for four straight weeks represents a major milestone for the cable news network. This is the first time in 15 years CNN has done this. The last time they led this many weeks in a row they were still the big dog in the cable news landscape. However, shortly afterwards, in January 2002, Fox News overtook the ratings lead and has held it ever since…
…That Fox News has the largest share of the overall market shouldn’t surprise anyone. But that share of the market isn’t as valuable as the 25-54. If they want to stay on top, they had better figure out a way to win them back.
Photo by Niels Revers Design