Accuracy in Media

Fox News hit a low point for the year on Friday night as MSNBC beat the top-rated cable news network in the 25-54 primetime demographic, which is what advertisers use to decide where to spend their ad dollars. Fox did better in total viewers, losing only the 9 p.m. slot–which they have done consistently since firing Bill O’Reilly and moving Tucker Carlson to 8 p.m. with The Five taking on Maddow.

It may just be one night, but it is emblematic of the struggles Fox News has faced since rejiggering their lineup.

Here’s the data from TV Newser:

25-54 demographic (Live +SD)

• Total day: FNC: 305 | CNN: 283 | MSNBC: 275 | HLN: 75
• Primetime: FNC: 360 | CNN: 307 | MSNBC: 504 | HLN: 88

	4p:	5p:	6p:	7p:	8p:	9p:	10p:	11p:
FNC	Cavuto: 301	Specialists: 290	Baier: 365	MacCallum: 310	Carlson: 365	TheFive: 338	Hannity: 376	Carlson: 291
CNN	Tapper: 276	Blitzer: 299	Blitzer: 346	Burnett: 351	Cooper: 301	Cooper: 311	Lemon: 307	Lemon: 262
MSNBC	Wallace: 235	MTPDaily: 275	Greta: 225	Matthews: 324	Hayes: 449	Maddow: 629	O’Donnell: 434	Williams: 371
HLN	Files: 55	Files: 60	Files: 57	Files: 48	Files: 70	ByndRsn: 79	DeathRow: 115	DeathRow: 119

Total Viewers (Live +SD)

• Total day: FNC: 1.693 | CNN: 874 | MSNBC: 1.267 | HLN: 215
• Primetime: FNC: 2.152 | CNN: 916 | MSNBC: 2.180 | HLN: 281

	4p:	5p:	6p:	7p:	8p:	9p:	10p:	11p:
FNC	Cavuto: 1.765	Specialists: 1.614	Baier: 2.024	MacCallum: 1.822	Carlson: 2.256	TheFive: 2.024	Hannity: 2.173	Carlson: 1.312
CNN	Tapper: 1.057	Blitzer: 1.123	Blitzer: 1.076	Burnett: 1.015	Cooper: 985	Cooper: 917	Lemon: 846	Lemon: 771
MSNBC	Wallace: 1.181	MTPDaily: 1.413	Greta: 1.175	Matthews: 1.653	Hayes: 1.893	Maddow: 2.671	O’Donnell: 1.968	Williams: 1.644
HLN	Files: 179	Files: 157	Files: 169	Files: 161	Files: 243	ByndRsn: 292	DeathRow: 312	DeathRow: 338

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