Accuracy in Media

Darn Millennials and hipsters. Just kidding. Here’s what some farmers told the Washington Post:

For Zach Lester, co-owner of Tree and Leaf Farm in Unionville, Va., farmers markets have traditionally been a gathering of the tribe as much as a collection of freshly harvested fruits and vegetables. They’ve been a place where true believers could make their weekly investment in the future of local and sustainable agriculture.

But in recent years, Lester has noticed a shift in the markets, especially at the Dupont Circle FreshFarm Market, where he once could expect to generate $200,000 or more a year in gross sales. “The customers have changed,” says Lester, who runs Tree and Leaf with his wife, Georgia O’Neal. “A lot of people that walk through markets are not shopping. They’re there to meet. They’re there to socialize.”

They’re there to eat and drink, not shop for ingredients.

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