A good piece by a former CBC journalist (i.e. a Canadian journalist):
This increased competition from media organizations like Buzzfeed, Vice Media and Vox have put renewed pressure on legacy media. Broadcasters especially try to entice their audiences through click-bait. This is defined as “an [eye-catching] link on a website which encourages people to read on. It is often paid for by the advertiser (‘Paid’ click-bait) or generates income based on the number of clicks.”
It’s rarely newsworthy, but it does attract eyeballs. The assumption seems to be that audiences might stay for the “serious” content after gorging on the fluff. The public broadcaster in Canada, the CBC, seems to be particularly smitten with click-bait, even though its own journalists complain, and the public resents this waste of the public broadcaster’s journalistic efforts and reputation.