Accuracy in Media

Variety is reporting that incoming CBS News president Susan Zirinsky is taking a top-down look at the division, which includes the possibility of replacing current CBS Evening News anchor Jeff Glor with current CBS This Morning anchor Norah O’Donnell in an effort to boost ratings.

Glor was named CBS Evening News anchor in October 2017 replacing Scott Pelley after consistently poor ratings and faces the same fate as his predecessor as ratings have continued to decline.

O’Donnell would be the first female in the anchor chair since the network’s experiment with Katie Couric ended in 2011, with the big difference being that O’Donnell comes to the job with far more hard-news experience than Couric.

Zirinsky replaces David Rhodes, who hired Glor on March 1. The change, if it does occur, would be her first big move for the news division. CBS Evening News has trailed both ABC’s World News Tonight and NBC’s Nightly News for several years after being a ratings juggernaut during the Walter Cronkite and Dan Rather years.

 




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