CBS News and BBC News are teaming up with a new “editorial and newsgathering relationship” that will “significantly enhance the global reporting capabilities of both organizations,” the networks said in a joint statement Thursday.
The networks have worked together before – notably during World War II when Edward R. Murrow of CBS broadcast many of his World War reports from the BBC’s London headquarters.
“There’s never been a more important time for smart, courageous coverage of what’s happening in the world,” James Harding, BBC’s director of news and current affairs, said. “This new partnership … is designed to bring our audiences – wherever you live, whatever your point of view – news that is reliable, original and illuminating.”
It will be interesting to see how seriously the new partnership takes its promise to bring news people will find reliable, original and illuminating regardless of one’s point of view. Neither network has much history of appealing to the half of America whose viewpoints do not toe the liberal line. But a strategy to move to the right could pay dividends. Fox News, the only real player in the market, won the ratings war in the second quarter despite its top attraction, Bill O’Reilly, leaving after a sexual harassment scandal.
The two will begin to share content immediately, according to the announcement, and additional newsgathering components will be rolled out in coming months.