WASHINGTON — Twitter is facing significant hurdles if its initial public offering (IPO) makes it to the finish line. Now there are doubts whether Twitter/s revenue model, or its entire social media model, is sustainable.
Reuters reported that they polled users and found 36% do not use their accounts and 7% have deleted their accounts.
They polled 1,067 Twitter users and whose margin of error was plus or minus 3.4% and was conducted online.
By comparison, Facebook only has 7% inactivity rate and 5% deleted their account entirely, which poll had a margin of error of 2.3%.
Twitter’s ad revenue surprised potential investors as it reached into the billions of dollars. Twitter is expected to start trading on the New York Stock Exchange mid-November.