Accuracy in Media

WASHINGTON — Twitter is facing significant hurdles if its initial public offering (IPO) makes it to the finish line. Now there are doubts whether Twitter/s revenue model, or its entire social media model, is sustainable.

twitterReuters reported that they polled users and found 36% do not use their accounts and 7% have deleted their accounts.

They polled 1,067 Twitter users and whose margin of error was plus or minus 3.4% and was conducted online.

By comparison, Facebook only has 7% inactivity rate and 5% deleted their account entirely, which poll had a margin of error of 2.3%.

Twitter is trying to raise at least $1 billion for its IPO and avoid the fate of Facebook, whose value plummeted at first, but only recently surpassed its original price in 2012.

Twitter’s ad revenue surprised potential investors as it reached into the billions of dollars. Twitter is expected to start trading on the New York Stock Exchange mid-November.





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