WASHINGTON — Netflix can now punch in its weight class as it saw its subscriber base and revenue soar, which has Hollywood worried.
Reuters reported that Netflix has 35.6 million subscribers in addition to its hit show “House of Cards”. This time, it looks like it could raise prices for its services and avoid the fallout from 2011.
In 2011, the company increased its prices and consumers protested the increase in prices. Then, Netflix increased prices by 60%, or $6, and tried to separate its online streaming service from its DVD-by-mail service. Both plans were scrapped after significant backlash.
Currently, customers pay $8 a month for Netflix, but the company hinted it could raise prices up to $12 for some additional perks. Customers will be able to keep the $8 price if they want to, for now.