Accuracy in Media

WASHINGTON — MSNBC tweeted an offensive and insensitive tweet surrounding a Cheerios ad, which led to significant backlash from conservatives and Republicans on Twitter.

Reuters reported that the Republican National Committee Chairman Reince Priebus accepted a formal apology from MSNBC President Phil Griffin. Here’s the offensive tweet:

msnbc offensive cheerios tweet

Griffin said the following, via a public statement from the network:

“The tweet last night was outrageous and unacceptable,” Griffin said. “We immediately acknowledged that it was offensive and wrong, apologized, and deleted it … I personally apologize to Mr. Priebus and to everyone offended.”

Priebus banned RNC staffers from MSNBC appearances and suggested that other Republicans do likewise. The GOP continues to view MSNBC as a liberal news network after continued negative coverage of the party and their politicians.

Yet, Phil Griffin still believes that MSNBC does not have a liberal ideology, as our chairman Don Irvine wrote yesterday.

This was not the first offensive public relations move by MSNBC’s staff. TV host Martin Bashir resigned after a controversial and demeaning comment about Sarah Palin and Melissa Harris-Perry’s mockery of the Romney family adopting a black child. Now MSNBC has assigned an executive to review scripts before they go on the air to prevent such debacles.

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