WASHINGTON — As a part of its expansion, Google has launched a music service that allows users to listen to songs for $9.99 per month. Companies like Pandora and Spotify have dominated the market so far, but Google’s challenge and foray into the music streaming market.
Google has beaten Apple to the punch it seems, as Apple struggles to innovate and satisfy consumer needs and wants. Although Apple had pioneered music purchases through its iTunes program, it lags behind Google as far as recent innovations.
The music streaming service, called “All Access”, allows users and subscribers to choose songs from 22 genres such as jazz, Indie and rock. Individual playlists can also be modified and personalized and a radio-like streaming service is also available. “All Access” will be tested in the U.S. first before moving onto different countries.
But why the jump into music streaming? Pandora is spending a lot and taking losses in order to expand, while Amazon, Facebook and Twitter are also expanding into this market. Some analysts see it as protecting one’s product and ensuring consumer loyalty by coming up with products that tie the consumer to the company.
This is all going on while Google is facing antitrust lawsuits, lawsuits against its Android platform and tax investigations while Amazon continues to expand, although some of Amazon’s German workers were urged to strike this week.