Accuracy in Media

Viewers who initially checked into the new Countdown with Keith Olbermann on Current TV have been checking out in large numbers as evidenced by the show’s ratings dropping to a new all-time low.

According to TheWrap, even though Countdown had a slight bump in total audience numbers in the last week it was still significantly below those of the show’s first week.

When the show debuted seven weeks ago it clocked in with 354,000 average viewers including 131,000 in the key A25-54 demographic, versus the most recent numbers of 208,000 and 85,000 respectively rivaling some of the worst numbers Eliot Spitzer posted at CNN.

The ratings drop doesn’t seem to bother Current CEO Joel Hyatt or newly named President David Bohrman, who told TheWrap that the ratings are still exponentially higher than before Olbermann joined the network and has even beaten CNN in the demo several times.

That might be true, but with the recent revamping of CNN’s lineup, things will undoubtedly get tougher for Olbermann.

Up to now he has been up against mostly reruns of Eliot Spitzer’s program on CNN, but now must go against Anderson Cooper whose show was moved into the 8 p.m. slot and will be a formidable competitor.

Current was hoping that Olbermann would spur viewers to demand that the network become more widely available. But if the ratings continue to drop, that demand will evaporate and keep the network as nothing more than a bit player in cable news.

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