Accuracy in Media

Former New York Gov. Eliot Spitzer, who made his debut Friday night on Current TV after the firing of Keith Olbermann, failed to capture viewer interest as his ratings plunged from what Olbermann had been attracting on the network.

Spitzer drew just 47,000 total viewers, with a paltry 10,000 in the key A25-54 demo, down significantly from Olbermann’s 152,000 and 42,000 averages in March.

This doesn’t bode well for Current, which has been struggling to build its liberal lineup in the hopes of being competitive with MSNBC. But it has now hit a major roadblock with the firing of Olbermann and his replacement with the ethically challenged Spitzer.

For Spitzer, it’s another chance to show that he can host a show on cable after his flameout at CNN, except that this time the expectations are much lower. But perhaps not as low as his initial ratings numbers.

By firing Olbermann, Current rid itself of its biggest star, but also its biggest headache.

Getting rid of Olbermann was probably necessary and long overdue, but it created a gaping hole in Current’s primetime lineup, and one that Spitzer is ill-equipped to fill.





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