Accuracy in Media


Shepard Smith, who worked at Fox News Channel since his inception in 1996 – and in his later years there, earned the enmity of President Donald Trump and many conservatives – returned to the small screen on September 30 on CNBC.

Smith, who averaged roughly 1.3 million viewers for his show on Fox, finished his first week at the business channel averaging just 322,000 viewers for his new 7 p.m. show.

A CNBC press release about the show, before it debuted said the program would aim “to go beyond financial markets, ‘to tell rich, deeply reported stories across the entire landscape of global news.’”

After more than a year off from television, Smith is looking forward to the opportunity to report on the news again.

“In my more than 30 years in journalism, there has never been a better or more critical time to launch a non-partisan, fact-based evening newscast,” Smith said upon joining CNBC in July.

“From the ongoing pandemic to the election and the economy, the mission of this program is to cover the most important news of the day with depth and clarity. Each night, we will be bold, we will be direct and we will deliver the truth to our viewers,” he added.

Smith may need some time to adjust to his new surroundings, going from the Trump-friendly Fox News and its huge audience to the Comcast-owned CNBC, which largely serves a niche audience interested in business news.




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