It looks like CNN president Jeff Zucker’s gamble to bring back Crossfire has failed. as the network has put the show on “extended hiatus,” according to The Daily Caller.
Sources told The Daily Caller that staffers from Crossfire are being absorbed into The Situation Room with Wolf Blitzer, and that personnel from other shows are making room for Crossfire staffers.
This isn’t the first hiatus for Crossfire, which has struggled in the ratings as the network pulled the program when Malaysian Air flight MH370 disappeared in March and again when another Malaysian flight was downed over Ukraine in July. In both of those instances CNN’s ratings improved markedly over Crossfire’s.
Crossfire, which was hosted on a rotating basis by Newt Gingrich, S.E. Cupp, Stephanie Cutter and Van Jones, never managed to reclaim the glory years of the program when Pat Buchanan—and later Robert Novak—hosted the program with liberal Tom Braden at a time when cable news was still in its infancy.
The new Crossfire was bland and boring, and lacked the fireworks that could have made it a rare success at CNN. Instead of trying to fix the show, CNN just pulled it off the air for extended periods of time. As it stands now, the show is all but dead.
Crossfire’s failure is further proof that Zucker really doesn’t have a clue about how to fix CNN’s ratings woes, and that his own tenure at the network may be a short one.