Accuracy in Media

Keith Olbermann, who was fired from MSNBC in January, made his long awaited announcement about his new show on Current TV today.

Olbermann showed that he isn’t above mocking his former employer by keeping the name of his old MSNBC program “Countdown,” explaining that “Hey, if it ain’t broke, don’t fix it.” Or in other words, the suits at MSNBC forgot to prevent me from using the name of the show, so I’m going to throw it back in their face.

He also went on to say that his “newscast,” as he called it, will be a place where “journalistic integrity and analytical honesty would never be compromised by corporate synergy,” alluding to the corporations that own Fox and MSNBC.

In displaying more transparency than President Obama, Olbermann disabused his fans that his show would hew to any notion of journalistic balance  by saying that “no one would proclaim the ultimate dishonesty that balancing a lie for every truth was somehow fair.”

Olbermann is now free to express his left-wing views and makes no bones about it that he will do so starting June 20th. But the big question is, who will be watching? With Current being much less familiar to most viewers than MSNBC, and being in far fewer homes, Olbermann will have a much smaller impact on the political scene than before. It may only be a matter of time before he looks for a larger stage.





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