New York Times executive editor Dean Baquet chided The Washington Post over its new masthead slogan, “Democracy Dies in Darkness,” as something that sounds more like it belongs in a Batman movie and not on the front page of a leading newspaper:
“’I love our competition with The Washington Post,’ he said. ‘I think it’s great. But I think their slogan — Marty Baron please forgive me for saying this — sounds like the next Batman movie.’”
Baquet made his remarks at SXSW in Austin, Texas on Sunday.
The Post added the slogan to its masthead on February 22, according to the paper’s spokeswoman Kris Coratti, because “We thought it would be a good, concise value statement that conveys who we are to the many millions of readers who have come to us for the first time over the last year. We started with our newest readers on Snapchat, and plan to roll it out on our other platforms in the coming weeks.”
In reality the Post slogan isn’t a value statement any more than the Times’ “The truth is more important now than ever” ads are about seeking truth. Instead they are a way for both to take shots at President Trump, who has turned the liberal media’s world upside down since taking office.