Accuracy in Media

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For those who are superstitious, the number 13 is considered an unlucky number, but for the Fox News Channel it’s the opposite. The network finished 2014 as the top-rated cable news network for the 13th straight year.

Not only did Fox News remain at the top of the cable news ratings, they did so in style—outdistancing their major competitors, MSNBC and CNN, by a wide margin.

Both Fox’s and CNN’s numbers were down slightly from the year before, but MSNBC’s slid 12% in total viewers and 18% in the demo.

In primetime, Fox was even more dominant, averaging 1,748,000 total viewers and 300,000 in the demo, compared to MSNBC’s 589,000 and 169,000 in the demo. CNN’s numbers were 515,000 and 181,000 respectively.

Fox was the only network to increase its audience in the demo, while CNN was down 1% and MSNBC 17%.

Even though 2014 was disastrous for CNN—which logged its worst-rated year in total viewers and second lowest in the demo—and for MSNBC, it didn’t stop the heads of those networks from putting a little perfume on their collective pigs by issuing optimistic memos at the end of the year.

At least CNN’s CEO and president Jeff Zucker is trying to find a solution to his network’s ratings mess, while MSNBC’s president Phil Griffin flounders as viewers abandon the network in droves, with no end in sight to its downward spiral.

 

 





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