After an online outcry from journalists, the Newseum announced Saturday that it would stop selling T-shirts emblazoned with “You Are Fake News” in its gift shop and online.
The T-shirts were spotted by the Poynter, a journalism teaching organization.
— Poynter (@Poynter) August 3, 2018 
The reversal comes a day after Sonya Gavankar, director of public relations for the Newseum, defended selling the merchandise to Poynter saying the museum offers differing viewpoints and is a champion of a free press and free speech.
“We recognize why you’re asking the question,” she said. “As a nonpartisan organization, people with differing viewpoints feel comfortable visiting the Newseum, and one of our greatest strengths is that we’re champions not only of a free press but also of free speech.”
That explanation didn’t fly with some journalists.
Sigh. It's not about "free speech." People can say "fake news," and the @Newseum  can sell the shirt if it wants to. The fact that it's antithetical to the Newseum's mission is the issue. The baseball Hall of Fame doesn't sell "baseball sucks" shirts https://t.co/w7MQQayECs 
— Justin Fenton (@justin_fenton) August 4, 2018 
The Newseum says this is about championing "free speech." The more cynical read: The museum is deep in debt, strapped for cash, and tourists like these trinkets https://t.co/owVMLS3xSb 
— Brian Stelter (@brianstelter) August 3, 2018 
The backlash from journalists was enough to force the Newseum to reverse their stance and issue an apology in a statement.
“We made a mistake and we apologize,” the statement said. “A free press is an essential part of our democracy and journalists are not the enemy of the people.”
It’s not unusual for museums to sell politically themed merchandise in their gift shops since they are generally catering to tourists who are willing buyers–no matter who the president is and the Newseum is no different than any other museum in Washington, D.C. except that it isn’t taxpayer-funded like the Smithsonian and needs to generate revenue to remain in operation.
But the Newseum has been swimming in red ink for years and has been exploring opportunities to fix its financial situation including selling the building housing the museum and relocating to a less expensive building and any additional merchandise sales would probably help to some degree to offset their deficit.