- Accuracy in Media - https://www.aim.org -

News Websites Adopt ‘Trust Indicators’ to Combat Fake News

In an effort to combat the proliferation of fake news, news websites including Facebook and Google have agreed to abide by a set of “trust indicators” as set forth by The Trust Project [1] that they hope will restore their credibility as news providers.

The eight core indicators are:

The Trust Project is led by award-winning journalist Sally Lehrman of Santa Clara University’s Markkula Center for Applied Ethics and hosted by the Center.

“In today’s digitized and socially networked world, it’s harder than ever to tell what’s accurate reporting, advertising, or even misinformation,” Lehrman said.in a statement on the indicators. “An increasingly skeptical public wants to know the expertise, enterprise and ethics behind a news story. The Trust Indicators put tools into people’s hands, giving them the means to assess whether news comes from a credible source they can depend on.”

Lehrman said it will be up to the readers to determine the accuracy of a particular story, but the indicators will provide publishers with a standardized way to communicate their editorial policies and practices to them.

The Washington Post, the Economist, the Globe and Mail and Independent Journal Review are among the first companies that will implement the indicators this month with others in the 75-member consortium expected to follow suit in the next six months.

Facebook, Twitter and Google, which have also been plagued by fake news, say they support the indicators and plan to implement them based on what they feel will be most beneficial to their audiences.