Accuracy in Media

The ratings woes that have plagued the Today show and to a lesser extent, the NBC Nightly News, have also hit one of NBC’s crown jewels, Meet The Press, after the longest-running show in television hit a 21-year ratings low recently.

David GregoryAccording to the latest Nielsen ratings period, Meet The Press averaged a total audience of 2.913 million, with 854,000 falling into the all-important 25-54 demo. Those were both 21-year lows.

While Meet The Press was slumping, CBS’s Face the Nation was surging, finishing in the top slot for the first time in 18 years in total viewers, and the first time in 15 years in the demo. And to make it worse, the CBS show managed to maintain its lead last week despite being blocked in New York, Los Angeles and Dallas due to a fee dispute with Time Warner cable.

Even ABC’s This Week has gotten into the act, finishing in second place on a couple of weeks, pushing Meet The Press to a lowly third-place finish.

It was just last summer when ABC’s Good Morning America topped the Today show in the ratings—a lead they have held on to—and just three weeks ago ABC’s World News with Diane Sawyer beat NBC’s Nightly News with Brian Williams in the demo, ending the show’s 5-year-long winning streak.

NBC should consider replacing Meet The Press moderator David Gregory, who has overseen the ratings drop, and find someone who can inject some more vigor into the program before it falls any further behind its competitors.

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