Accuracy in Media


NBC News, which long dominated the ratings on both weekdays and Sunday mornings, as well as weeknights, has seen a large erosion in those ratings over the last couple of years. It has fallen behind the competition in the all-important A25-54 demographic, as shown by the above chart from Michael Wolff in The Hollywood Reporter.

Wolff says that the problems are manifold, from too many executives with too little power, to the digital transformation of the news, and the fact that NBC’s parent company Comcast is really “a pipes and infrastructure company” with little or no experience in running a network.

The result of all these cooks in the NBC News kitchen has been a recipe for disaster, as the network continues to lose ground to its competition and no one seems to know how to fix the problem.


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