MSNBC suffered yet another month of poor ratings in February, as Morning Joe trailed CNN’s New Day for the fifth straight month and hit a seven year low in the key demo.
The network’s daytime total viewership was down 43% from last February as the network finished in third place behind CNN in both total viewership and the demo.
The poor daytime ratings led to the cancellation of MSNBC’s two worst-rated programs after just one year—Ronan Farrow Daily and The Reid Report—in an effort to stanch the bleeding.
The news wasn’t much better in primetime, though MSNBC did manage to edge CNN in total viewership by 19,000. But it was down 48% in the demo, trailing CNN by 51,000 for second place.
Other shows rumored to be on the chopping block are Al Sharpton’s Politics Nation and All In with Chris Hayes. Both shows consistently fail to attract much of an audience, though with the ratings free fall MSNBC is in, that can now be said of most of its lineup.
A ratings turnaround won’t truly occur until the network realizes that this mess is the fault of MSNBC president Phil Griffin, who bet that liberal programming was the way of the future, and boxed himself into a corner.
MSNBC needs to start over and dump both Griffin and its liberal programming if it ever wants to be even remotely competitive again.