MSNBC host Dylan Ratigan tells John Hudson of The Atlantic what’s on his media diet and it doesn’t include a printed newspaper.
Ratigan tells Hudson that besides checking his Blackberry every morning he relies heavily on his Twitter feed to get his first pass of the news each morning. It’s through that medium that he reads the feeds of The New York Times, The Wall Street Journal, etc., but not the physical papers themselves.
As for his thoughts on newspapers, Ratigan tells Hudson:
I don’t subscribe to any print media. I wouldn’t read a newspaper now unless you put a gun to my head and even then I would really try to negotiate with you. It’s not that I reject the content, it’s that I reject the format.
Newspapers tend to be big and bulky and readers have to skip past the ads and other information that they don’t want to get to the content they do want. With Twitter, however, it is there in short bites with links to the articles and users can quickly determine what they want or don’t want to read.
The Times, for example, has been hugely successful on Twitter with 3.4 million followers compared to The Wall Street Journal with just under 950,000 and The Washington Post with almost 550,000.
Ratigan isn’t alone in his opinion of newspapers. Circulation numbers continue to drop as readers seek a faster and cheaper method of obtaining their news.
Newspapers aren’t on their deathbed just yet, but if they can’t even get the media to read their printed product then it could lead to a much swifter descent into oblivion.