Accuracy in Media

MSNBC, which has been struggling in the ratings for the last several years, announced today that starting in January they will air episodes of Bloomberg TV’s With All Due Respect.

The show will continue to air in its 5 p.m. time slot on Bloomberg TV, and then will be repeated by MSNBC at 6 p.m. in the time slot that was vacated in October when the network moved Al Sharpton’s Politics Nation to Sundays only.

This won’t be unfamiliar territory for With All Due Respect hosts Mark Halperin and John Heilemann, since they are frequent guests on MSNBC. But it is unusual for a cable news network to air programming from a rival network, leading to speculation that NBC News and MSNBC chairman Andy Lack have run out of ideas on how to fix the network.

In a statement published by The New York Times on Sunday evening, Lack said, “I’ve known and respected Mark and John’s work for many years. Collaborating with them on our air will strengthen our already deep and experienced political lineup as MSNBC heads into a pivotal election year.”

That may be Lack’s spin on the move, but there is little evidence that Halperin and Heilemann will be much of a ratings draw, especially against the likes of Brett Baier and Wolf Blitzer, casting doubt on whether they will last much past the 2016 election.

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