MSNBC ‘s ratings woes continued in July, as the network finished third among cable news networks in primetime and fourth in Total Day.
Compared to July 2012, MSNBC was down a whopping 18 percent in Total Viewers, and nine percent in the A25-54 demographic in primetime, dropping the network behind HLN.
According to TVNewser, all of the network’s primetime programs performed poorly, including the usually reliable Rachel Maddow Show:
“All In with Chris Hayes” was down -27% in Total Viewers and -15% in A25-54 viewers compared to July 2012, when “The Ed Show” aired at 8 pm ET. “The Rachel Maddow Show” was down -19% in Total Viewers and -20% in the A25-54 demographic, and “The Last Word with Lawrence O’Donnell” was down -29% and -27%, respectively.
The main beneficiary of MSNBC’s fall has been CNN, which topped the uber-liberal network for the third straight month and saw large double digit increases in its viewership.
The ratings slide has put a serious damper on MSNBC president Phil Griffin’s plans to beat Fox News by 2014, now that his network is struggling to beat HLN.