Accuracy in Media

msnbc rating

MSNBC ‘s ratings woes continued in July, as the network finished third among cable news networks in primetime and fourth in Total Day.

Compared to July 2012, MSNBC was down a whopping 18 percent in Total Viewers, and nine percent in the A25-54 demographic in primetime, dropping the network behind HLN.

According to TVNewser, all of the network’s primetime programs performed poorly, including the usually reliable Rachel Maddow Show:

“All In with Chris Hayes” was down -27% in Total Viewers and -15% in A25-54 viewers compared to July 2012, when “The Ed Show” aired at 8 pm ET. “The Rachel Maddow Show” was down -19% in Total Viewers and -20% in the A25-54 demographic, and “The Last Word with Lawrence O’Donnell” was down -29% and -27%, respectively.

The main beneficiary of MSNBC’s fall has been CNN, which topped the uber-liberal network for the third straight month and saw large double digit increases in its viewership.

The ratings slide has put a serious damper on MSNBC president Phil Griffin’s plans to beat Fox News by 2014, now that his network is struggling to beat HLN.





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