Despite a ratings free-fall, MSNBC president Phil Griffin remains confident that the network is on the right course and that the dip is short-lived, according to a brief interview he did with Variety:
There has been an inordinate amount of big, breaking news, and that is, honestly, when CNN does well. It’s pure muscle memory.
He added that MSNBC’s performance was bound to suffer in comparison to 2012, because of the increased interest during a presidential election year.
Heaven forbid that actual news gets in the way of MSNBC’s real agenda and purpose.
What Griffin won’t admit, though, is the programming blunder he made earlier this year. He replaced the ratings reliable Ed Schultz with Chris Hayes, thinking that the 34-year old Hayes would attract a younger audience and give the network a big boost, as he took aim at overtaking Fox News in 2014.
But that move has backfired, with Hayes’ ratings down 15 percent in the A25-54 demo and 27 percent overall, compared to last year when Schultz was in the 8 p.m. slot.
Instead of Leaning Forward, MSNBC is Falling Backward.