Accuracy in Media

Megyn Kelly

Last week during a briefing with the media, MSNBC president Phil Griffin called on television ratings company Nielsen to investigate last Tuesday’s ratings for the Megyn Kelly show, saying it was “impossible” for her ratings to double in one day:

Monday we had a really good day in the key demographic. On the night that Fox News debuted their three shows, we either tied or beat them in those hours.  Tuesday–you guys should be doing some investigations–I have never seen it in all my years of cable, same overnight, same everything, and they doubled their ratings in a day? It is impossible.

I have never seen it, they did election night numbers in the demo Tuesday.  Wednesday it came back down. I complained, I was like, what?

Kelly debuted on Monday with an average of 2.1 million viewers, and 289,000 in the key 25-54 demographic, which put her slightly behind Rachel Maddow in that category. That must have pleased Griffin. On Tuesday, however, Kelly’s ratings exploded to nearly 2.8 million viewers with a stunning 638,000 in the key demo. That not only was more than double the numbers from her debut night, but it also topped The O’Reilly Factor, which is the acknowledged primetime cable news demo king.

According to The New York Daily News, Nielsen did investigate and concluded that the numbers were accurate.

You can bet that had any of MSNBC’s programs seen a similar improvement, Griffin would have been crowing about it for weeks instead of calling for an investigation. But then again, high ratings are nothing more than a fantasy for MSNBC.

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