The turmoil surrounding NBC News and MSNBC is beginning to have a deleterious effect on both networks’ finances as revenues are declining while rivals are seeing increases, according to the 2015 Pew State of the Media report.
Pew estimated that the Today show’s revenue declined 12 percent from 2013 and even though it’s still the morning show revenue leader, it’s losing ground to ABC’s Good Morning America, where revenues are up 4 percent, and CBS This Morning, where revenues are up an impressive 11 percent in the same time period. It wasn’t much better for NBC Nightly News, which experienced a revenue decline of 4 percent, while ABC’s World News Tonight saw an 11 percent jump and has almost caught up to Nightly News.
At MSNBC, which has experienced a catastrophic ratings decline, viewership was down 14 percent leading to a 5 percent drop in ad revenue, and 1 percent overall, while CNN was projected to increase revenues by 3 percent and top-rated Fox News by 6 percent.
The revenue situation is only likely to worsen this year with NBC Nightly News ratings down, thanks to the Brian Williams scandal and MSNBC’s ongoing ratings woes—they just hit a 10-year low this month—chasing viewers and advertisers away en masse.