On Monday, in what may be a cable news first, MSNBC aired a portion of an interview from its arch-rival Fox News as it was being taped live for airing later that evening.
The interview, which was being conducted by Megyn Kelly, was part of a town hall with Republican presidential candidate Ted Cruz, set to air on Kelly’s 9 p.m. show last night.
MSNBC and other media organizations were apparently present during the interview because the Cruz campaign promoted it as their event—not a Fox News event—and didn’t place any restrictions on the media.
That led MSNBC to begin airing the interview even before it officially began, creating some rather bizarre television. The viewers saw stage directions and periods of complete silence in preparation for the interview, with MSNBC’s Tamron Hall adding some commentary.
MSNBC ended the live broadcast of the interview after about 12 minutes when they were asked to stop filming.
I guess that’s one way of getting Kelly to appear on MSNBC and give it a ratings boost, even if it was only for a few minutes.