Accuracy in Media

According to a report from Mediaite, MSNBC has all but finalized a deal to give actor Alec Baldwin his own weekly primetime show.

alec baldwinThe show would air at 10 p.m. ET on Friday nights, and would replace an episode of the network’s Lockup prison documentary series.

Baldwin hasn’t been shy about his liberal politics, having said in 2008 that he would leave the U.S. if George Bush was elected president. But he has received far more publicity for his boorish behavior, which includes calling his then-11-year-old daughter a “rude, thoughtless little pig,” which makes him a perfect fit at MSNBC, in the mold of the now departed Keith Olbermann.

One potential problem for Baldwin will be Rachel Maddow, who is gay. Baldwin got into a Twitter war with a reporter in June, and at one point called him a “toxic little queen,” setting off the pro-gay lobby, which said that Baldwin had used a gay slur.

For a network that boasted earlier this year that they would overtake Fox News in 2014, this move smacks more of desperation than inspiration.

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