Accuracy in Media

ronan farrow

MSNBC, which just one year ago reshuffled its daytime lineup to include more opinion shows, all but admitted failure after canceling Ronan Farrow Daily and The Reid Report and replacing them with a more traditional news show hosted by Thomas Roberts.

Farrow and Reid will continue to host their programs for one more week before giving way to Roberts on March 2. At that point, they will be taking on correspondent roles for MSNBC.

The programs were launched with much fanfare last February, but quickly flopped, drawing fewer viewers than the programs they replaced.

In the last year, Farrow has managed to lose 27% of the total audience and 70% of the key demo in the time slot he inherited from Andrea Mitchell Reports.

Reid’s numbers were almost as bad, with total audience being down 23% and the demo down 67% from the previous year.

The changes should stabilize, and may even help boost, MSNBC’s pathetic daytime ratings. But the failure of Farrow’s and Reid’s programs only underscores the deep-seated problems at the network and the inability of MSNBC President Phil Griffin to find a solution to a two-plus-year ratings slide that shows no signs of abating in the near future.

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