Accuracy in Media

If NBC and Megyn Kelly thought they would reap a ratings bonanza by interviewing the highly controversial operator of the Infowars website, Alex Jones, they were sadly mistaken.

“Sunday Night with Megyn Kelly” averaged 3.53 million viewers in its Sunday 7 p.m. time slot, the second week in a row that viewership has dropped since it debuted on June 4.

Once again Kelly was beaten by a repeat of “60 Minutes” on CBS—which averaged 5.3 million viewers in the hour—though she did manage to edge out the CBS show in the 25-54 demo, 888,000 to 864,000. Still nothing to crow about when you’re competing against a repeat.

Jones has repeatedly claimed the 2012 shooting at Sandy Hook Elementary School in Newtown, CT—which killed 26 people, including 20 children—was a hoax aimed at promoting tougher gun control laws. He was an odd choice as an interview subject considering his complete lack of credibility, but NBC defended their decision by saying that it was their job to “interview newsmakers and people of influence no matter how abhorrent their views may be,” and Kelly added during her opening of the segment that Jones has “the ear of our current president.” In other words, we’ll do anything to get ratings.

But the higher ratings never materialized as viewers chose other programs over the Megyn and Alex show, only reinforcing the fact that Kelly is largely a dud for NBC.

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