Accuracy in Media

NBC’s golden girl Megyn Kelly is quickly losing her luster as ratings for her Sunday news magazine show recorded its lowest ratings since debuting June 4.

According to Nielsen Research “Sunday Night with Megyn Kelly” averaged 3.1 million viewers on Sunday, just half of the 6.2 million who tuned in for its heavily hyped premiere, which featured an interview with Russian President Vladimir Putin.

As has been the case in the weeks following its debut, Kelly’s program lost to repeats of “60 Minutes” and “America’s Funniest Home Videos” in both total viewers and the key 18-49 demographic.

The “60 Minutes” led all shows with 5.9 total viewers or almost double Kelly’s audience.

Luckily for NBC, the program only has a few more weeks to run before it gives way to “Sunday Night Football,” while Kelly preps for her new daily program which debuts on September 25 at 9 a.m. and serve as the third hour of the “Today” show.

NBC signed Kelly for a reported $17 million after it became clear that her time with Fox News was coming to an end, but based on her show’s performance to date, they certainly aren’t getting the results they hoped for.  Maybe her new morning show will make up for her Sunday evening flop, but I wouldn’t bet the farm on it.


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