Accuracy in Media

Megyn Kelly may have been a ratings powerhouse at Fox News, but without the support of her loyal conservative audience, her new show on NBC, Sunday Night with Megyn Kelly, limped into third place in total viewers, finishing behind a rerun of 60 Minutes.

Kelly and 60 Minutes—which finished second—both lost out to Jimmy Kimmel Live Game Night and the NBA Finals Countdown, leading up to the Warriors-Cavaliers game. But apparently those who weren’t interested in basketball preferred to watch a rerun of CBS’s 60 Minutes over Kelly’s interview with Russian president Vladimir Putin, which failed to live up to its hype.

In an interview last month with TV Insider, Kelly said that her new show was not trying to compete with 60 Minutes:

“For sure, 60 Minutes is incredible: They’ve been doing it for 50 years, and it’s a hugely rated show not just in news but in all of television. Our goal is not to beat 60 Minutes. It’s to do great journalism in a way that’s compelling and dynamic. Our show looks and feels a little different from what’s been seen before. You’ll see some pieces that are a little more cutting edge and more irreverent.”

For Kelly, it wasn’t as much about praising the competition as it was about lowering expectations for a show that is unlikely to add anything new to the news landscape.

Yet this is only a fill-in show that will air for the summer, until NBC’s Sunday Night Football premieres in September. Then it will return in February after NBC completes its coverage of the Winter Olympics.

Kelly won’t be idle, though, while the Sunday show is on hiatus. She is scheduled to host a weekday morning program that will air in what is now the third hour of the Today show’s time slot.

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