Accuracy in Media

Current TV continues to round out its programming and announced today that they have signed Joy Behar to host her own show starting this September:

You’ve probably missed her as much as we have! That’s why Current TV is bringing Joy Behar back to primetime television with a new show starting this fall. Channeling her trademark enthusiasm and wit Behar will be joined by an ensemble cast of progressive voices from journalists to economists, pundits to celebrities. This is Joy as you have never seen her before. If you think she is outspoken on “The View” just wait until you see her on Current.

Behar, whose show on HLN was cancelled last November, should feel more at home at Current with her sarcasm laden liberal brand of humor and politics. But with the show airing at 6 p.m. on a little watched network, her audience will be just a tiny fraction of what it was at HLN, which wasn’t that large to begin with.

More from the Current TV press release:

Featuring a regular rotating ensemble of journalists, analysts and political satirists the program will focus on political events, social issues and relevant topics that impact the American zeitgeist.  Her ensemble cast, title and premiere date will be announced later this summer.

Though the show will not begin airing on Current TV until September, Behar will guest anchor a week on the network beginning June 18th while Governor Eliot Spitzer, host of “Viewpoint” will be on a scheduled summer vacation. “Joy Behar: One Week Only *Until the Fall” will air Monday through Friday that week at 8p ET/ 7p CT and will offer viewers a taste of her upcoming nightly show, featuring conversations with a mix of journalists, newsmakers and celebrities.

“Joy Behar is a beloved veteran television personality with her finger on the pulse of what viewers care about,” commented Current TV Chairman and former Vice President Al Gore. “Millions of Americans tune in daily to hear her take on the issues along with her inimitable style. We are honored that Current TV will be Joy’s new primetime home.”

Maybe millions do watch Behar and her fellow co-hosts on The View, but as a host on the viewer-challenged Current network, it will likely prove to be quite a struggle for Behar to find much of an audience.





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