Accuracy in Media

The earthquake in Japan has caused tremors at MSNBC as the network has seen viewers flock to Fox and CNN sending the network to a third place finish.

CNN didn’t just squeak by either.

In every time slot from 5-10 p.m. CNN crushed MSNBC in the A25-54 demo with liberal favorites like Rachel Maddow and Lawrence O’Donnell being left in the dust by shows they normally beat handily.

Even Fox’s Greta van Susteren met her match with AC360 recording an audience larger than hers and Ed Schultz’s combined.

The coverage of the quake underscores the soft underbelly of MSNBC which has built a solidly liberal opinion network but lacks credibility on straight news coverage that is costing them dearly right now.

For MSNBC which recently adopted the slogan Lean Forward this is a huge step backward.

Here are the numbers for March 14.

Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC GLENN BECK 2,273 627 1,047
CNN SITUATION ROOM 1,310 473 654
MSNBC HARDBALL WITH C. MATTHEWS 702 149 273
CNBC FAST MONEY 186 33 81
HLN SHOWBIZ TONIGHT 188 90 119
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER 2,253 500 989
CNN SITUATION ROOM 1,131 455 645
MSNBC MSNBC LIVE 617 172 341
CNBC MAD MONEY 182 51 124
HLN PRIME NEWS 244 116 148
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE FOX REPORT W/S.SMITH 2,267 606 1,204
CNN JOHN KING USA 1,193 544 676
MSNBC HARDBALL WITH C. MATTHEWS 743 235 380
CNBC KUDLOW REPORT 158 34 73
HLN ISSUES 308 127 206
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR 3,698 991 1,799
CNN IN THE ARENA 1,456 585 845
MSNBC LAST WORD W/ L. ODONNELL 987 313 506
CNBC BEHIND COUNTER: FRANCHISE 175 76 87
HLN NANCY GRACE 477 136 216
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC HANNITY 2,692 860 1,446
CNN Piers Morgan Tonight 1,542 617 842
MSNBC RACHEL MADDOW SHOW 1,157 369 579
CNBC BIO: HARLEY DAVIDSON 222 72 111
HLN NANCY GRACE-MISSING 382 123 174
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC ON THE RECORD W/GRETA 1,906 590 1,115
CNN ANDERSON COOPER 360 1,904 909 1,140
MSNBC ED SHOW 1,002 307 495
CNBC BIO: SEARS 207 93 121
HLN JOY BEHAR 251 87 123




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