Just in time for election day, Google News has launched a new feature to fact check articles appearing on the site.
The “fact check” label will appear alongside other labels such as “opinion” and “highly cited,” and will use its Claim Review feature that algorithmically connects fact-checking articles with live news stories.
Sites that meet Google’s definition of a fact-checking service can apply to be included in their database.
“We’re excited to see the growth of the Fact Check community and to shine a light on its efforts to divine fact from fiction, wisdom from spin,” Google said in a blogpost announcing the new feature.
This adds pressure on Facebook, which recently fired its trending topics news team after conservatives complained about liberal bias and replaced them with an algorithm that has been prone to promoting fake news.
In an increasingly bitter presidential campaign, with unsubstantiated claims being made by both Trump and Clinton, there has been an increase in fact checking—though more for Trump’s claims than Clinton’s. Now Google has entered the fray, for better or worse.