Accuracy in Media

cnn weed special

CNN, which is still searching for an identity as well as ratings, scored big on Tuesday night thanks to its special on marijuana.

Weed 2: Cannabis Madness, hosted by Dr. Sanjay Gupta, came in a strong second in the 10 p.m. hour with 354,000 viewers in the 25-54 demo, trailing Fox’s Sean Hannity by just 16,000, and nearly doubling the 186,000 viewers watching The Last Word with Lawrence O’Donnell on MSNBC.

Even though the ratings were good for Weed 2, they weren’t as good as the original, which drew 477,000 viewers last August. But for CNN, any night in second place is a good night.

With the recently enacted legislation legalizing marijuana in Colorado and Washington, and with other states considering following suit, this is probably not the last pot special CNN will air. But it will probably only last as long as the network can get a ratings high.

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